Lieke Ypma

Lieke Ypma defines strategy from the user perspective. In her work, she combines qualitative observations of travelers with the prototyping of ideas. Lieke is a partner at  White Octopus GmbH in Berlin, working with well-known companies in the mobility industry. She also teaches design methods to master students. She completed her engineering masters degree at the Technical University of Delft, and has since then worked in ideation and development of connected products. Lieke is a speaker in the fields of mobility and UX.

Lieke is co-host of the Ideation session on (female) mobility – Trip-chaining is the future! Friday 13 December 11-13h